Episode 11: How UNF Students Helped Launch the Orlando Magic & VyStar Co-Branded Visa® Card

Episode 11: How UNF Students Helped Launch the Orlando Magic & VyStar Co-Branded Visa Card

Featured Guests

Jonathan Hanson

Jonathan Hanson is Senior Vice President of Marketing Strategy and Member Engagement. Jonathan has over 17 years financial services marketing experience. In his current role he is responsible for all performance marketing efforts, marketing research insights, regional marketing, financial fitness marketing and member satisfaction initiatives that support VyStar’s goals. He has a passion for finding innovative ways to serve the needs of members, VyStar, and the communities VyStar serves.

Lauren Morrison

Lauren Morrison is the Vice President of Card Products and Services. She has nearly 15 years of experience in the banking and payments industry. Throughout her career, Lauren has been focused on delivering innovative products, optimizing operations and achieving success in the payments landscape. Her experience and leadership skills have played a pivotal role at VyStar, and her dedication to excellence should continue to have a positive impact for the credit union and its members.

Highlights

  • VyStar and the Orlando Magic have launched their first-ever co-branded credit and debit cards, offering fans unique ways to support their team.

  • The VyStar Visa Orlando Magic credit card was developed with significant contributions from UNF honors marketing students, bringing fresh insights to the campaign.

  • The co-branded credit card provides various benefits, such as up to 35% off Magic tickets and access to exclusive Magic events.

  • The UNF students conducted extensive research and competitive analysis, which significantly impacted the campaign's development.

  • The students underwent a comprehensive marketing experience, including meetings with the Orlando Magic, VyStar payments team and a local marketing agency.

  • Students presented their ideas to VyStar's executive team, mimicking real-life business pitches, which prepared them for future professional challenges.

  • The co-branded Magic debit card has already seen tremendous success, nearing 1,000 cards issued, with benefits extending to new and existing members.

  • VyStar offers additional internship programs and high school branch opportunities, allowing students to gain hands-on experience in retail banking.

  • The collaboration with UNF underscores VyStar’s commitment to supporting local education and fostering new talent from the University of North Florida.

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The content provided in this podcast consists of the opinions and ideas of the creators alone and should be used for informational purposes only. The opinions expressed should not be considered legal, financial, or tax advice, and are not meant to replace such advice. VyStar Credit Union is not responsible for any losses, damages, or liabilities that may arise from decisions you make based on the information provided. The opinions expressed in this podcast are those of the guest and not VyStar Credit Union or its management.