VyStar President/CEO Terry R. West
VyStar’s vision is “to be the primary financial institution for our members and to bring credit union services to more people.” This statement sums up VyStar’s core purpose and serves as a roadmap for our future. Many of us have heard of a vision statement, and some of us may have been involved in creating one. In some organizations, the vision statement is developed and then filed away until next year’s planning meetings. This is not the case for VyStar. Our vision guides the decisions we make for our member-owners and VyStar as a whole.
VyStar’s growth and plans for future expansion are clearly rooted in our vision to bring credit union services to more people. Over the past 64 years, it has been the driving force behind our growth in membership, which now exceeds 520,000 members, and the expansion of our field of membership, which recently increased from 19 to 21 counties with the addition of Sumter and Brevard counties.
How Does VyStar Bring Credit Union Services to More People?
A critical component is a well thought-out network of branches and ATMs. VyStar’s plan is not to “grow for growth’s sake,” but to improve service and convenience for our members. Our Board of Directors and Senior Management Team take a careful and planned approach when considering field of membership expansions, new branch locations and new additions to our ATM network. This highly developed expansion plan has been well-tested over the years with 38 full-service branches, nine high school branches and a network of 191 ATMs, and more is on the way.
For the 2016-2017 school year, plans are to open two new high school branches: one in Middleburg High School in Clay County, and one in First Coast High School in Duval County. This will bring our total number of high school branches to 11 operating in six counties. We teach financial literacy to students in our high school branches, helping them prepare for the workforce and learn how to operate a business. For the 2016-2017 school year, we will have 132 student interns in our high school programs.
We also continue to add more ATMs to our network. We currently have 191 ATMs located in 13 counties. By the end of 2016, our plans are to bring online 12 more ATMs in Duval and Volusia counties, surpassing 200 ATMs in 14 counties by year end.
It is important to mention that, when VyStar expands into a new community, we bring more than affordable financial services and literacy to local residents and businesses. We become active in the community by supporting area events and sponsorships at the local level. As a not-for-profit “community” credit union, we understand the importance of investing in and supporting the communities where our members live, work and play.
Our Expansion Into Volusia County
As noted above, expansion plans for the remainder of 2016 and early 2017 are focused on Volusia County. This county has been a part of our field of membership for many years, and we believe it is time to respond to our membership growth in Volusia and Flagler Counties and more conveniently serve our members in those areas. Our Palm Coast branch—which is in Flagler County and is in close proximity to the planned Volusia branches—has proven to be a success, making Volusia County a logical next step.
Our plans to expand into Ormond Beach, Port Orange and Daytona Beach reflect our vision of bringing credit union services to more people in a way that is more convenient for our current and potential members. We are looking forward to serving the financial needs of Volusia County and growing with the community.
Thank you for your continued membership and loyalty.